In
the ever-changing ATM market, one common trend has been persistent over the
years; a reduced profit margin. Similar
trends have occurred in other facets of technology, most notably the computer
market. That being said, within the
industry you can’t buy loyalty and/or market share. You have to earn it.
There
has always been less expensive ATM equipment in the market (and always will
be). Tranax has always competed on value
not price. In the meantime we will
continue to do what we always have done, provide the highest level of products and
service reliably and quickly to market.
Despite any rumor, parts
for existing Tranax supported equipment are not – nor will they be - a problem
for us to provide to our customers. But most
important, Tranax has built a relationship of trust with its partner ISO’s of
some 10 years now. The relationship is
mutual, beneficial and long lasting. It
has been the key to the company’s ongoing success that has in turn helped us
both to grow.
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