Yesterday I had the opportunity to attend the Fuel and Food trade show in Dallas….It had been a while since I had gone to one of the C store type trade shows and it was quite the eye opener. I had the opportunity to meet with some old friends in the industry that I hadn’t seen in some time and was an excellent opportunity to see what was happening with the C store industry. One thing that was very evident was the fact that a booth with an ATM in it was extremely ineffective and for the most part ignored by the attendees. The trade show was busy… so I wandered around to see what the people were looking at and what they were interested in. The most activity and excitement was at the “specialty coffee” booth…. And in fact – any booth that had upscale products was creating quite a stir. Sorry to say that the excitement of the Retail cash dispensing ATM has greatly diminished over the years….. So now we have to get creative – we can no longer sell just coffee – we have to sell Latte and Cappuccino. And I think that there is a key word here…. Sell – I noticed that in the busy booths the vendors were actually selling the benefits of spending more money for a product and getting more return.
Tranax realized this some time back and made the move to the Self Service Terminal business….. And now the products are ready and these are the products that can create the buzz and put people back into the ATM booths…. Time to get on board – the C store industry is vibrant and has money to spend….. Give them something to create a little “Latte” in their store…..Isn’t it time that you started “selling” instead of just taking orders for cheap cash dispensing machines – why not be the guy getting the attention….. and getting the orders…..
Comments